In today's digital era, social media has revolutionized the way businesses engage with consumers. With billions of users worldwide, platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube have become powerful marketing tools that influence consumer behavior, brand visibility, and business growth. This book, Social Media Marketing: Strategies for the Digital Landscape, explores the evolving landscape of social media marketing, offering valuable insights into effective strategies, consumer engagement, and emerging trends.
 
Designed for students, professionals, and business owners, this book delves into key concepts such as consumer behavior, content marketing, advertising techniques, and data-driven decision-making in social media campaigns. Through a combination of research, case studies, and practical applications, it provides readers with the knowledge and tools needed to leverage social media for brand success.
 
Dr. Dipak Sopan Umbarkar
Prof. Rahul Kashinath Shinde
Prof. Rowland Valentine Lopes
Prof. Hemant Naresh Rajesth