Marketing Management
Strategy. Growth. Success.
 
Marketing is the driving force behind business success, and mastering it requires strategic thinking, innovation, and adaptability. Marketing Management by Dr. Uttam Kumar Jha provides a comprehensive and practical approach to understanding the core principles of marketing, its evolving trends, and its real-world applications.
 
This book covers key concepts such as market analysis, consumer behavior, branding, digital marketing, sales strategies, and the latest industry insights. With a strong academic and research background, Dr. Jha brings his extensive expertise to offer in-depth knowledge, making this book an essential guide for students, professionals, and entrepreneurs aiming to excel in the dynamic world of marketing.
 
Whether you are a beginner or an experienced marketer, Marketing Management equips you with the tools and strategies needed to drive business growth and achieve success in today's competitive marketplace.
 
About the Author

Dr. Uttam Kumar Jha is a distinguished academician and researcher, currently serving as Professor and Dean of Management at Dr. A.P.J. Abdul Kalam University, Indore. With degrees in Management, Law, and Banking, he has played key roles in academia, guided Ph.D. scholars, published patents, and contributed significantly to research and education. His expertise makes this book a valuable resource for anyone looking to gain a deep understanding of marketing.