"Managerial Economics" by Dr. Uttam Kumar Jha is a comprehensive guide that bridges economic theory with real-world business applications. Designed for students, professionals, and decision-makers, this book explores key economic principles and their impact on business strategy, market dynamics, and financial decision-making. With a structured approach, it covers topics such as demand analysis, production and cost functions, pricing strategies, market structures, and risk management, equipping readers with essential analytical tools for effective managerial decision-making.
 
Drawing on his extensive academic and research experience, Dr. Jha presents complex economic concepts in a clear and practical manner. The book integrates real-world case studies, contemporary business examples, and problem-solving techniques to help readers develop a strong foundation in managerial economics. Whether you are a student of management or an industry professional, this book serves as a valuable resource for understanding and applying economic principles in business operations.